President & Managing Director, Currie Technologies
Currie is the market leader of electric bicycles in North America. In January of 2012, Larry led the transition of Currie to a new strategic acquirer, Accell Group N.V., which is the largest producer of ebikes in Europe. Larry was formerly the Executive Vice President in charge of Sales and Marketing at Currie joining the company in May of 2002. Currie products are sold world-wide under the IZIP and eZip brands using “Currie Electro-Drive ” propulsion systems. Prior to joining Currie and entering the LEV world, Larry has had a lifetime of experience within the bicycle industry. He was the Senior Vice President and General Manager at the Schwinn/GT Corporation and the General Manager at Fogdog Sports, a leading dot-com retailer of sporting goods. Larry has also held sales and marketing management roles within the Brunswick Corporation’s bicycle division the former owner of Mongoose brand bicycles. He has also held Sales and Sales Management roles at Bell Sports, Service Cycle – Cycle Products Corporation and Raleigh Bicycles – Derby Cycle Corporation. He has owned and operated Bike-Tech, a successful chain of Specialty Retail stores in Philadelphia, Pennsylvania from 1978 to 1990 and has served on the board of the National Bicycle Dealers Association as a Director. www.currietech.com
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