Happy New Year all! 2025 is going to be a great year for us all.
I am extremely proud of the growth and success that LEVA has experienced in 2024. And I am proud of the work that LEVA-EU has done in Brussels.
Much of this is due to the expansion of our industry. Sales are strong,
More is due to the work of our Executive Director, Martin Massuh. He has produced a high level of member service, especially for the technician training (not an easy task!).
And Annyck Roetynck has done great work, now for several decades in the service of the bike industry ot the EU.
We are now past the 2000 technicians trained. We are past the 650 member mark. For LEVA USA. We are now 14 years as an organization.
It is time for us to expand and improve on our mission.
Many years ago, we asked members what they wanted us to accomplish. The answer from the majority was “help bike mechanics lose their apprehension of working on ebikes.” That is a work in progress, but we have made a lot of progress. LEVA EU has had a legislative mission, and a different focus from USA.
Last year, we became aware of the many parts of our industry that are focusing on being sustainable. Factories are reducing waste, using more durable materials, more efficiency in almost every area. Choosing environmentally friendly methods whenever possible.
That seems to be the case for most of LEVA members who manufacture bikes, parts, batteries, etc.
And when we asked technicians and retailers … many felt that simply being in the bicycle business was contributing to sustainability. And we agree.
What I want to ask of the membership is three things:
1. Consider what you and your company can do to reduce environmental impact. And tell us about it.
2. Personally take steps to increase sustainability. And tell us about it.
3. Tell us what we could be doing for you.
I was inspired by the meetings and presentations on sustainability at the Taipei Cycle Show in 2024.
We will be back to Taipei for the 2025 show.
And I want to encourage our members to attend as well. If this is your first time to the Taipei Cycle Show … you will find that Taiwan is easy. The people you meet will speak English. The transportation and hospitality industry is well suited to international visitors. You will learn a LOT, and it will be fun. Let us know if you decide to go. Retailers and technicians as well as product managers and business owners should consider this.
Attend the Bicycle Alliance for Sustainability events. Enjoy the food. Make friends in the supply chain and among your fellow travelers.
A tip: If you are traveling from the USA, or Europe, it is worth checking on ticket prices from EVA Airlines. Comfortable direct flights at modest prices.
If you need advice on travel or being in Taipei, send Martin an email. Martin@LEVAssociation.com